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The full article can be found in "Sound & Communications" Magazine, (Jun 2005).

CHERRY HILL'S VILLAGE THEATER OFFERS "BIG CITY" SOUND

Reliving the theater experience of "yesteryear" was a goal in this reconstruction.


By Dawn Allcot

 


Photo by: Christopher Lark


The intimate setting of 400 seats provides patrons with the feeling of having a front-row seat for any performance.

Cherry Hill, located in western Wayne County, in the township of Canton outside of Detroit, it is not like other Midwest suburbs. That is, it's not a typical subdivision that relies on the city for both commerce and culture. The Cherry Hill area is a "new urbanist" development with a personality and flavor all its own.

Tim Casai, project designer and senior vice president of TMP, the architectural firm responsible for the design of the new Canton Performing Arts Center located within Cherry Hill, described the concept: "The Cherry Hill area, in the "new urbanist" context, is supposed to be front porches and alleys and sidewalks and shops and restaurants - all those things that go into making traditional communities."

At the heart of the blossoming neighborhood sits a small performing-arts center that is equally unique. Designed to anchor the downtown area, the Village Theater at Cherry Hill blends into the streetscape and is reachable easily by foot from any part of downtown Cherry Hill. Casai likens the Village Theater to Toronto's famed Pantages Theater, in that both venues have a narrow facade on the corner of a main street and blend into the downtown design: both theaters are clearly visible, but not dominating.


THEATER OF "YESTERYEARS"

However, a far more poignant analogy exists. "When we first started designing," Casai recolled, "the Canton Township supervisor came to us and said, 'Have you folks seen the movie, The Majestic? There's a theater in that film, and that's what I'm going for. I want that older, traditional flavor'." Anyone who has seen The Majestic might recoll the luxurious World War II-era movie theater. Plush seats, rich burgundy carpeting, a classic proscenium, rich mahagony accents and cherry wood décor contribute to what seemed like an almost magical venue...

...Casai said that he watched the film again to refresh his memory and then set to work putting together the materials and design plans that would capture that same aesthetic. He and his team didn't do it alone, however. Bloomfield Hills MI-based TMP worked closely with sound-design consultants, Kirkegaard Associates out of Chicago IL: Temperance MI-based Phillips Pro Audio, which installed the audiovisual systems: and theatrical consulting firm Jarrett Boyd out of Chicago, to ensure that the sound, lighting and video all enhanced the old-world atmosphere...


NOT INEXPENSIVE

The project wasn't inexpensive. The city of Canton dedicated $4 million to the overall $11 million construction project, with the balance of the money raised through private donations, grants, foundations, corporations and individuals. The best in audiovisual technology was selected by Kirkegaard Associates to give this small theater big sound...


DIVERSE SYSTEMS

With such a broad range of performances to be held in the theater, including traveling groups that will bring in some of their own systems, flexibility was a major concern for Kirkegaard Associates, the sound designer and acoustical consultant. Audio and video systems designer Jonathan Darling noted that one of the main design challanges in the project was to create a theater capable of holding the range of events they thought might occur in the facility. "It is a true multipurpose venue," he said, "with the capability to host orchestral and band performances, amplified music, community theater and business presentations."

Darling specified a left-center-right loudspeaker system from Renkus-Heinz, consisting of a CT5/94K biamp speaker as the main center, and SR5/64 passive crossover speakers as the left and right mains. The speakers are powered by Crown amps. "We feel quite strongly that a left-center-right cluster has the most flexibility in this type of applications," Darling explained. "It gives you the option of high-quality speech intelligibility by using the center cluster, solid stereo sound for amplified performance and, in musical theater, the entire system comes into play."

A Symetrix Symnet multifunction digital signal processor provided all the sound-processing power required for the 400-seat, slightly flared auditorium. The consultant added Renkus-Heinz TRX121/9 and TRX81/9 floor monitor/portable effects speakers beneath the stage as front fills to cover the first third of the seats for high frequencies. These are powered by QSC amplifiers....

...Technical director Phil Garcia commented on the flexibility of the system. "There are patch and bays and panels throughout the Village Theater. This really allows for a lot of options...".

Dennis Phillips of Phillips Pro Audio, the firm that completed the installation, summarized it most succinctly: "They can do whatever they want in the space."

EASE OF USE

Another major consideration for the audio designer was the system's ease of use. As a community theater, the Village Theater doesn't have a large technical staff nor a full-time house audio technician. In fact, the tech staff consists of Garcia and his assistant technical director, Tommy Scott.

Darling selected a Soundcraft Spirit LX7 32-channel mixing console as the main audio mixer. He wanted a mixer that offered left-center-right mixing capabilityes but would be relatively simple to use..."One of the things we try to do, in the case of a community or high school or middle school theater, is to design a system with a lot of gain before feedback." The consultant used EASE modeling software during the design stages. "We find it able to predict the direct distribution of sound with considerable accuracy," he said.


REHEARSAL ROOM

In addition to the main auditorium, the Canton Performing Arts Center also includes a rehearsal room, down a corridor on the house left side, which can be used for small presentations, band and orchestra practice, drama rehearsals, small recitals and even overflow from the main hall.

Like the main auditorium, Darling said, "This room was designed for a wide range of uses. It can even operate as a performance hall." The room's systems include an easy-to-use Yamaha MV800 mixer, and a set of Renkus-Heinz TRX121/9K speakers on Atlas tripods, which permit the sound engineer or performance director to move the speakers as required. Velour draperies provide variable acoustics to create a less live environment during reinforced sound applications.


OPENING NIGHT

The community theater opened, quite appropriately, with an eclectic blend of performances by children, local singers and community bands, which truly tested the capabilities of the new audio system...

******

The full article can be found in "Sound & Communications" Magazine, (Jun 2005).

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