The Who's Pete Townshend and Roger Daltrey lent a musical flair to the Super Bowl XLIV press conference, rocking the house courtesy of Renkus-Heinz's IC Live line array systems.

Press conferences are generally fairly droll affairs, and reporters aren't easily impressed, but the crowd at the Fort Lauderdale Convention Center's Floridian Ballroom was anything but sedate as the two original members of The Who picked up acoustic guitars and provided them with a short but intimate set of the band's classics, including Behind Blue Eyes, Pinball Wizard and Won't Get Fooled Again.

The vast ballroom was packed to capacity with some 1200 media-turned-fans as NFL spokesman Brian McCarthy introduced the Rock and Roll Hall of Famers to the crowd, who were treated to a stellar sounding performance through four IC Live systems provided by AVW-TELAV Audio Visual Solutions.

AVW-TELAV's Sean Austin was particularly pleased with the IC Live's quick and easy setup time. "We were able to set up two dual IC Live systems in ten minutes flat, with just two guys," Austin remarked.

"The IC Live takes a fraction of the setup time of a traditional rigged array. And it's always fun to see people's reactions when they hear such a big sound from such a small system. Most audio connoisseurs look at the system a bit skeptically when they first see it, and then they're speechless when they hear it."

"This was our second year using the IC Live for the Super Bowl press conference," added AVWTELAV's Director of Technical Staging, Martin Reeves.

"We were thrilled with the system last year, and it was a no-brainer to use it again. In fact, we liked it so much we actually acquired two full IC Live systems for our rental and staging division in Canada. We're excited about IC Live and confident it will serve our clients well."